Top Shape wears Brands in Australia: B Free Australia, Spanx, Bellabodies and more

It has been a few decades since maternity shape-wear made its entry into the women’s fashion space. The need to look good is always predominant for women, and some women will go any distance to ensure that – at times even without regard to potential consequences of overdoing it. Little additional assistance to keep some of those bulges that are considered ugly by some women could be very helpful.

Pregnant woman

There are several brands misleading for your attention in Australia and elsewhere and apart from maternity shape-wear, these brands also offer shape-wear for regular use. But some leading brands like Spanx have faced significant scrutiny for their maternity shape-wear under the brand name “Mama Spanx”. Spanx claims that the panties under this brand are designed to provide comfort through an under belly support and a non-binding waistband to firm up and lift the right places without impacting the safety of the baby.

Spanx maternity wear was originally found in 2004 and attracted heated discussions ever since. Most of these debates have revolved around body image vs safety of the baby and the mom. Another question being debated is whether mothers-to-be need to shame on how they look at the changes that take place to accommodate the growing baby. Another concern figuring in these debates is constricted oxygen supply and blood flow to the foetus. But then, all these revolve around maternity wear and not shape-wear for occasions other than maternity.

But, what are the top brands in the Australian shape-wear market

Controversies and questions often help brands to gain quick public attention than thousands of dollars spent on advertising their product. Therefore, some of these avowed controversies can also be the brainchild of smart marketers. That being said, today the Australian market has over a dozen shape-wear brands vying for your attention. These include:-

Bellabodies, Spanx, B Free Australia, Fayrefoam, Bernie, Miraclesuit, Moontide, Baku, Trunks, Bonds, Fantasie etc

What drives the shape-wear markets?

girl in gym cloth

Globally, more and more people are becoming fitness conscious, and the trend is more pronounced in the urban markets with the semi-urban markets following suit. Greater participation in sporting activities has also contributed significantly to the growth of the shape-wear market. Gym wears getting replaced with compression wear is another segment that is beginning to contribute further to the growth of the shape-wear market.

Advanced garment design and fabrics

Fabrics employed in shape-wear, as well as the garment design, have also seen advancements in recent times adding to the growth of the segment. Technologies like laser cutting and bonding have helped shape-wear eliminate the hems, seams, and bulky fastenings. Nylon, Spandex, Lycra and neoprene are the fabrics commonly used by manufacturers. These improved fabrics are also breathable and softer with sculpting properties. Taking things one step forward Sankom Switzerland is offering its exclusive shape-wear line with Aloe Vera infused. Antibacterial properties of Aloe Vera helps in keeping the body cools. Skins International is another branch that has launched its line of compression clothing infused with wrap knitted fabric that uses several fine quality yarns to ensure superior performance. Global markets for compression wear continue to gain from these advancements.

Market size for shape-wear/compression wear

The shape-wear/compression wear is set to rise to about $5,576 million globally, by 2022. These skin-tight apparels are also claimed to promote blood circulation while stabilizing muscles through pressure exerted at specific parts of your body. Compression apparels are also claimed to improve body balance and stamina while controlling body temperature. Another factor that is expected to significantly aid the increase of shape-wear is the unprecedented growth of geriatric population, particularly in the Western nations. According to estimates, some 524 million people aged above 65 years representing about 8% of global population are geriatric, and this number likely reaches about 1.5 billion by 2050. The more elderly population use compression garments for the treatment of phlebitis, oedema, thrombosis etc. Thus, the market for shape-wear/compression wear is expected to grow exponentially in the coming years.

Myths associated with shape-wear/compression wear

They are tight, pull at the ribs and can’t breathe.

This might have been the experience early on, but things have significantly changed with the modern day shape-wear. The comfort factor has significantly improved with innovative fabric and support offered at different levels. For instance, Nancy Ganz now offers shape-wear made out of cotton-stretch fabric that is breathable making it comfortable even during summer.

It is tighter compared to Glad-wrap.

Many customers feel that they should pick smaller sizes to achieve ideal silhouette. But, the regular undergarment size is a better option. Shape-wear by design smoothens your body and gives you that slim feel, and therefore, it is meant to be tight fitting. But, if you think there is a problem with your blood circulation, you can pick one size higher, and that would make it great.

It is recommended for curvy women only.

Some of the best selling sizes are in the range of 10-12, and these are essentially not made just for curvier girls. It is a certain confidence booster for all shapes and sizes.

It is for special events alone.

Girl with perfect shapewear

Shape-wear helps you feel confident even in your tight jeans and is among modern wardrobe solutions for any occasion. Therefore, it is not something designed especially for special events alone.

Apart from the above, most women choose compression garments or shape-wear to change the size of a part of the body or just for support. These garments are also claimed to have anti-cellulite as well as micro-massaging properties with the capability of instantly reducing your body to fit three sizes smaller. The effect is, however, temporary, and when you use them over a long-term, some health risks are inevitable.

Make Your Dress Runway-Ready With The Right Accessories

Ask any fashion designer and they’ll readily agree that accessories are what make or break an outfit. Your choice of accessories can either elevate the look of your outfit or make it look gaudy, in an instant. Choosing the right accessories is an art in itself. You should know how to colour coordinate, what materials go well together and how to enhance the look of your dress without going completely OTT and ruining the look.

We asked the evening dress specialists at Vivid Dresses what are the top 5 must-haves when it comes to accessorizing dresses? Read on to find out their top picks and what makes them so special.

Bag It

Brown Leather Crossbody Bag With Eyeglasses

Whether you’re opting for an understated clutch or a bright-coloured crossbody bag, a bag is one of those accessories with the power to transform your outfit. It’s also one of the accessories that people take note of, so be sure to invest in a high-end designer bag to immediately up your style quotient.

If your outfit is a spring/day dress, you can even accessorize with a nice big tote that can hold all your stuff. Fashionable and practical, just the way we like it.

Footloose Fun

Of course, what’s on your feet will determine how you look to people. You can go for the sex siren look with a pair of killer heels, the demure goddess look with some sparkly ballet shoes or nail the naughty gal look with some thigh-high boots. It’s all about what you want to project.

Every woman should own a pair of bold red heels, a quality pair of nude pumps and a pair of black heels (very versatile). These three pairs of shoes can be mixed and matched with many different dresses and work well with a wide-range of colours.

Bling Is In

Closeup Of Girl Holding Necklace

So, you’re going out for drinks with friends, right after work? One of the easiest ways to transform your work look, taking it from corporate woman to gal-up-for-some-fun is to add some statement jewellery to the mix. It can be a pair of pretty dangle earrings that sparkle and shine with every step that you take. Or a strategically placed pendant that draws the eyes to your décolletage. Or if you are feeling particularly adventurous, maybe a delicate body chain that wraps around your torso and shows off both your curves and your outfit.

Depending on the colour, style and texture of your dress, you can choose from gold, silver, bronze or even bright coloured statement jewellery. The idea is to complement your dress with some much-needed bling to give it an edge.

Slay It with Layers

Layering your outfit to add some details by way of textures and colours is a sophisticated way to accessorize your outfit. Layers are great when you want to break the mould and give the dress your unique twist. A white jacket with an LBD will make for a shocking contrast that can elevate the look of the dress. Or a gorgeous silk scarf with a floral pattern can add a touch of spring to your outfit. There’s so much you can achieve with some clever layering.

Colour Me Pretty

You’ve got the killer dress on and accessorized with some statement jewellery and sexy shoes. But something is missing. Your look still looks incomplete. Well, duh! We need to take care of hair and makeup. Hair and makeup are the final secret weapons in your arsenal to help you make your dress runway worthy. If your dress is off-shoulder or backless, then putting up your hair in a pretty messy-bun will allow you to show off your outfit to its best advantage.

Likewise, you can paint your lips a bright red or a pale pink, depending on what kind of look you’re going for and which colour works well with your outfit. With makeup techniques like contouring and highlighting, you can accentuate your best features and make your outfit runway ready.

Accessorizing can be fun and exciting. Don’t be afraid to play with colours and add some unique touches to the outfit with your accessories. How about wearing a bracelet as an anklet? Or using a scarf as a belt? When it comes to accessories, there is so much you can do. The secret is to think out of the box and not be afraid to take some risks. That’s the biggest difference between a trendsetter and follower. Be the trendsetter, do it your way and make that beautiful dress that you grabbed at a sale look like a designer outfit that cost a fortune.

Gemstone ring

Natural Stone Ring or Engineered Stone Ring? Which one is Best for You!!

Significance of Natural Stones

There are different number benefits of wearing natural stones, varying from one gem to another. Every stone holds a different significance and an unusual power within itself, and it can amazingly transmit its energy to the wearer. In many cases, rings made out with natural stones are used as a treatment to certain negative vibes, as these stones give energy and strength to the bearer. This startling concept of using natural stones in rings goes way back into history, that still in the modern age is immensely popular, and people have faith in it.

Professional designers like Joseph George Jewellery recommends some of the benefits of wearing natural stone rings, concerning some favourite gems,

1 Amber

This beautiful bright and glistening, honey coloured gem hold some amazing benefits within. Amber helps in clearing depression, stimulates calmness within your mind and body, and is highly protective against negative vibes. Amber is known to have protective characteristics against psychic attacks. This stone attains healing qualities and balance out your emotions, ease your stress and keep you away from anxiety.

2 Emerald

Emerald is an amazingly powerful gemstone, as it has been used for strengthening of immune system, healing of respiratory tract, increasing liver function, strengthening of eyesight, recovery from various infections, and detoxification of blood. Emerald grows peace, harmony, love, and patience within one’s self. This stone is not only beautiful but also is a general healer.

3 Pearls

Tiny little sparkling pearl not only looks stunning, subtle, and elegant as any jewellery, but this incredible natural beauty also imparts purity, serenity, wisdom, focus, concentration, and integrity.

4 Amethyst

This lustrous stone of elegant beauty and sparkling grandeur is associated with two amazing qualities of selflessness and healing. Amethyst is also called as “metamorphosis” or the stone of transformation by some. This aristocratically beautiful stone is also linked with spirituality, inner peace, nobility, self-control, positive change, and psychic abilities.

5 Diamond

The most stunning, royal and much-loved stone of all, diamond. It gives victory, power, and royalty to the bearer. Surely the most favourite choice of every girl.

Variety and Significance of Engineered Stone

1 Synthetic Diamond

Diamonds made chemically in the lab are called as synthetic diamonds, artificial diamonds,  cultivated diamonds, lab created, cultured diamonds, or laboratory grown diamonds. Most commonly known as and sold under the name of synthetic diamonds, these engineered stones are chemical, optically and physically identical to natural diamonds. These synthetically made diamonds are approximately 15- 20% less expensive than natural diamonds.

Synthetic diamond has more clarity than the natural diamond because synthetic diamonds are created through a well-controlled process in an isolated environment. So, if your wish to get a diamond with the same chemical and natural properties but in fewer rates, then go for the synthetic diamond.

You can easily have a clearer, finer and flawless synthetic diamond in very less price, and you don’t have to pay an enormous amount for expensive diamond.

2 Diamond Simulant

Diamond Simulants are not at all anywhere near natural diamonds, but surely they look the same to the naked eye and reflect same beauty, aura, and splendour. Diamond simulants are least expensive and the most affordable of all, as these engineered gemstones are cheaper than both synthetic and natural diamonds.

Diamond simulants are particularly crafted with an approximate flawless finish and colourless clarity. These stones can be crafted in any shape, style, or design as natural diamonds. The most amazing thing is that these cheaper stones are impossible to distinguish from natural diamonds with the naked eye.

In addition to that, as these diamond simulants are not created with carbon, but have same optical characteristics as natural diamonds, these engineered stones will not have any imperfections, visible impurities or inclusions.

3 Three Stone Diamond Rings

For unmatchable elegance, sheer vibrancy and unique style, three stone diamond rings are the best of all. Choose any diamond, in various sizes, shapes, and carats, and go for three stone diamond ring. Nothing can go wrong with this beauty. It adds a startling elegance and passionately romantic approach to a relationship like nothing else.

All gemstones, either natural or engineered have a lifetime guarantee. Now, this is entirely up to personal preferences and desires to what to choose. Diamonds are surely a preferable stone for engagement or wedding rings. If you want something extraordinary and do not wish to compromise on the price than a natural diamond is the best gem to go for. Whereas, keeping things economical and affordable diamond simulant gives you the best quality and unimaginable elegance to your wedding or engagement ring. On the other hand, some people like to wear natural stones, suiting to their personality. For that matter, a wide range of natural stones is available having so many beneficial characteristics.